How consumer education helps you Page Article A New LandscapeConsumer expectations are changing. Consumers expect more convenience, personalization, accessibility and ease of use via web, mobile, social and in-person. Increased access and simplicity creates an opportunity for greater consumer engagement. Broadening your fraud prevention resources is one way to meet evolving consumer expectations.Today’s trends require a new approach that anticipates, recognizes and services everyone’s individual needs. Technology does not prevent human mistakes. You also need a consumer education solution that helps people make less mistakes. As the trusted advisor, you can expand your reach and create smart, security minded people."93 percent of Americans believe their online actions can protect not only friends and family but also help to make the Web safer for everyone around the world."Source: National Cyber Security Alliance and the Anti-Phishing Working Group Consequences of consumer fraudMonetary Losses: Consumers who are victims of fraud will have less money to save, invest and spend.Liability: Since consumers are often not liable for many types of fraud, financial institutions and merchants assume responsibility for most of the money lost as a result of fraud. Helping consumers to better safeguard their Identity, ATM, Credit Card and to prevent fraudulent wire transfers, will only help to reduce the staggering amounts of monetary loses and "write-offs" for financial institutions and merchants.Elder Financial Exploitation: Senior citizens are one of the largest segments of the U.S. population and are very important to the success of financial institutions and merchants. Financial scams targeting seniors have become so prevalent because seniors are thought to be easy targets and have a significant amount of money.Commercial, Retail & Non-Profits: As larger companies invest in cyber security protection, small businesses and non-profit organizations are now the primary targets of cyber criminals.Fear: Fear of fraud will hold back consumer acceptance of current and emerging technologies.Benefits of consumer educationEducate small business customersPromotes the security benefits your online and FINTECH servicesImproves SEO and web trafficReduces staff workloadCreates goodwillAffordable for any size organizationVisitors stay on your web siteIncrease service valueIncrease loyaltyReputation safeguardReduces fraud loses & I.D. theftHelps you respond fasterDemonstrates your expertiseIncreases engagementContent never becomes outdatedFFIEC, FINRA, FDIC, NCUA and other regulatory support